“Mummy’s Online!”

After giving birth to her second son in late 2005, Kelly Gough saw a need - to keep breastfeeding mums looking great. And so, after some careful research, Nuvo Maternity was born, offering breastfeeding mums stylish, high quality breastfeeding clothes from both Australian and overseas designers.

In order to be able to care for her children and work flexible hours, Kelly turned to the web, making Nuvo Maternity an online store, which allowed her to work late at night and early in the morning, and didn’t require her presence at a bricks and mortar store. She also found that an online store was a perfect option for the time poor mum.

Despite an online store being the best option for Nuvo Maternity, it did come with its problems After some hiccups and lengthy delays with her initial website designer, Kelly found that she had to bite the bullet and simply hire another designer, which turned out to be the right thing to do. Her new site is up and running (and looking fantastic) and her new web designer is great. According to Kelly, "it’s worth employing professionals!"

As well as running Nuvo Maternity online, Kelly has also found the net is a great place to find support. She is a member of several support groups such as the Business Mums Network and loves blogging on her mumspace other personal support sites such as Minti.

Kelly’s tips for getting online

• Don’t be put off by others and be scared to have a go. Trust your instincts and take the plunge.
• Contact relevant Government business agencies that can provide a lot of help with business planning resources with many free of charge or low cost.
• Get organised and make the most of your time - don’t stress if you don’t get everything done!
• Join social networks related to mums - working from home can often be very isolating so it is important to still get your social interaction with other mums - it keeps you sane!

To check out the range at Nuvo Maternity, go to www.nuvomaternity.com.au. You can also visit Kelly’s mumspace, or check out her Minti profile or look her up on the Business Mums Network.