“Mummy’s Online!”

When Fiona’s little girl Airlie was born at 27+5 weeks gestation weighing just 861 grams, Fiona found herself searching for support, information, nappies, clothing - anything to help herself learn more about her little girl and what she was going through. When she was faced with a lack of online information, Moment by Moment was born.

Moment by Moment is an online service designed to provide information and family support services for parents and families of premature babies. In addition to this, Fiona also offers clothing and accessories for these tiny bubs, who more often than not can not even fit into dolls clothing. In developing moment by moment, Fiona has put together an extensive list of resources and information covering everything from the equipments premmie mums will need to organisations they can turn to for help and support. And by using an online platform to run this service, Fiona has the potential to support any premmie mum, anywhere in the world.

Moment by moment came out of something that was close to Fiona’s heart, but it didn’t come without its setbacks. As well as having problems trying to find premmie products in Australia, she also ran into problems when asking the banks for money, which is a common problem when starting a new business venture. However, she has managed to get Moment by Moment up and running, and available for any premmie mum who needs some information, accessories, or just some reassurance. At the same time, she has also built up two international relationships with UK company www.cuski.co.uk and also www.mytinyhands.com. She has also now become the exclusive Australian distributor for both these products - check out the Moment by Moment site to send her an email if you would like a wholesalers pack.

Fiona’s tips for success

• Protect your ideas - it’s better to be safe than sorry.
• Get a confidentiality agreement in place and never give too much away.

You can check out Moment by Moment at www.momentbymoment.com.au, which also contains her business blog. She is also a member of the Business Mums Network and has a mumspace at www.momentbymoment.mumspace.net.